Module 2: Workshop 2: The RBM imperative

Module 2: Workshop 2: The RBM imperative

May 12, 2023
|
59 mins 21 secs
|
0.5 points

Video Info

When thinking about growth strategies, there exists a temptation to believe that existing sales techniques will lead to optimal results. Many organisations recognise the landscape has fundamentally changed, and they need a more effective, current marketing model. We address the importance of making subtle but significant changes to optimise client advocacy and professional introductions – getting others to represent you in your absence. We also discuss the powerful impact of developing niche expertise in your practice.